The short version: We smooth hair for West Loop tech workers, restaurant industry pros and agency creatives who want a ten-minute morning instead of a long blowout. Treatments last three to five months. Plan two to three hours in the chair.
West Loop runs from the river west to Ashland, with Fulton Market and Restaurant Row on Randolph at its center. The clients booking keratin with us from the West Loop are almost entirely time-poor professionals.
Why West Loop residents book keratin treatments with us
The West Loop concentrates tech offices, Fulton Market restaurants and agency studios on the same blocks. What ties those clients together is calendar pressure: they will pay for a service that gives them time back in the morning. One keratin appointment produces three to five months of low-maintenance hair, which works for someone who used to flat-iron before stand-up, a pastry chef in at 6am under kitchen heat, or a creative on camera all day.
The neighborhood's mix of kitchen humidity and dry, climate-controlled offices puts hair through cycles every workday. Keratin keeps the cuticle sealed across those swings, so a blowout reads the same at 9am and at 7pm.
Our keratin treatment process
An appointment runs two to three hours. We shampoo to strip product buildup, apply the keratin formula and process under low heat, then seal with a flat iron at the right temperature for your hair type. You leave with instructions for the first 72 hours. If you also color, we coordinate the two: color first, keratin a week or two after.
See our texture services for the smoothing options we offer.
Getting to 3rd Coast Salon from the West Loop
A rideshare from Restaurant Row or Fulton Market is the quickest route, around 10 minutes outside rush hour. By transit, take the Green or Pink Line to Clark/Lake and transfer to the Brown Line to Merchandise Mart, then walk north to Erie. We are at 223 W Erie Street, Suite 1E, in River North.
Who this isn't for
If your hair is very fine and already lies flat, keratin can leave it limp rather than smooth, and we will tell you so at the consultation. If you are pregnant or nursing, we recommend waiting. If you are mid-color-correction, we finish the correction first.
Frequently asked questions
Two to three hours start to finish, depending on length and density.
Three to five months, depending on hair type, how often you wash, and your products at home.
Wait 72 hours before washing. We give you full aftercare instructions before you leave.
No. It smooths and reduces frizz. Your natural texture stays, just calmer.
Yes. Book the color first, then keratin seven to fourteen days after, so the two work together.
Book a keratin treatment
Book online or call (312) 929-2627. See our texture services and the service menu for current pricing.