Keratin and Smoothing Treatments in River North, Chicago

Smoothing is where hair type matters most. Brazilian Blowout, keratin treatments and the express versions all behave differently depending on your texture, density and how much lift your hair has had. The consultation decides which one actually suits your hair rather than which one you heard about.

We run several different smoothing systems rather than one, because texture, density and how much curl you want to keep all change which one is right. Brazilian Blowout, Brazilian Blowout Express, a full keratin treatment and Keratin Express all behave differently on the same head of hair. Which one suits you gets decided at the consultation, not from a name you read online.

Which Smoothing Treatment Should You Get?

Brazilian Blowout starts at $400 and Brazilian Blowout Express starts at $175. A keratin treatment starts at $350 and Keratin Express starts at $130. The right one depends on your texture, density and how much frizz control you want. We decide together at the consultation, and price is confirmed then.

Pricing varies by stylist level, hair length and density, so it is confirmed at your consultation before any work starts. Current starting prices for every service are on the full service menu, and you can see who specialises in what on meet the team.

Smoothing and Texture Near You

Book Smoothing and Texture See Full Menu & Pricing

3rd Coast Salon, 223 W Erie Street Suite 1E, River North, Chicago. Rated 4.9 from 191 Google reviews. Call (312) 929-2627.

Happy client after a salon visit at 3rd Coast Salon in River North Chicago

TEXTURE

Texture and Smoothing Services at 3rd Coast Salon

Texture services at 3rd Coast Salon include keratin smoothing treatments, Brazilian blowouts, and perms. These services change how your hair behaves on a daily basis, cutting down on styling time, reducing frizz, or adding curl and volume where your natural texture falls flat.

Keratin treatments and Brazilian blowouts are our most requested texture services. Both reduce frizz and cut daily styling time by 40 to 60 percent. The difference is in longevity and finish: a Brazilian blowout lasts 10 to 12 weeks and gives a smoother, shinier finish. A traditional keratin treatment lasts 3 to 5 months and progressively softens with each wash.

Your stylist will assess your hair type, chemical history, and daily routine during the consultation. Some hair types respond better to one treatment than the other. If your hair has been recently lightened or is in fragile condition, your stylist may recommend waiting or starting with a conditioning protocol first.

Texture services take 2 to 3 hours depending on hair length and density. Book online or call (312) 929-2627. We are at 223 W Erie Street, Suite 1E in River North, Chicago.

Brazilian blowout smoothing treatment at 3rd Coast Salon, Chicago
TEXTURE

BRAZILIAN BLOWOUT

Starting at $400

(If you are booking multiple services, book color first)

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TEXTURE

BRAZILIAN BLOWOUT EXPRESS

Starting at $175

(If you are booking multiple services, book color first)

BOOK NOW
Brazilian blowout before and after results at 3rd Coast Salon, Chicago
Express keratin treatment at 3rd Coast Salon in River North Chicago
TEXTURE

KERATIN EXPRESS

Starting at $130

(If you are booking multiple services, book color first)

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TEXTURE

KERATIN TREATMENT

Starting at $350

(If you are booking multiple services, book color first)

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Professional keratin smoothing treatment at 3rd Coast Salon Chicago
Texture perm service at 3rd Coast Salon in River North Chicago
TEXTURE

PERM

Starting at $150

haircut and styling extra

(If you are booking multiple services, book color first)

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TEXTURE

RELAXER

Starting at $95

haircut and styling extra

(If you are booking multiple services, book color first)

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Hair relaxer treatment at 3rd Coast Salon, River North Chicago

Texture Service FAQs

What is the difference between a keratin treatment and a Brazilian blowout?

A Brazilian blowout lasts 10 to 12 weeks and gives immediate smoothness and shine. A traditional keratin treatment lasts 3 to 5 months and builds up with repeat applications. Both reduce frizz and styling time. Your stylist will recommend the best option based on your hair type and goals.

Can I color my hair after a keratin treatment?

We recommend completing any color services before a keratin or Brazilian blowout treatment. The smoothing treatment seals the cuticle, which can affect how color deposits. If you need both services, your stylist will plan the right sequence and timing.

Will a Brazilian blowout make my hair completely straight?

A Brazilian blowout reduces frizz and smooths texture, but it does not permanently straighten hair. You will still have natural movement and body. The result is smoother, more manageable hair that dries faster and holds a blowout longer.

Serving Chicago neighborhoods and nearby suburbs: Brazilian Blowout in Lakeview · Keratin Treatment in Evanston · Brazilian Blowout in Gold Coast

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